About Us

FranchiseED (previously ‘Asia-Pacific Centre for Franchising Excellence’) was created to help people like you find independent information and research on franchise best practice.

FranchiseED is a Not for Profit which provides services to the franchise sector to provide education to encourage best practice and provide access and dissemination of quality franchise research. The revenue generated by these programs will help support the social enterprise programs of FranchiseED. It extends upon the work undertaken previously by the Franchise Centre at Griffith University with the transformation into FranchiseED.

The social enterprise goal for FranchiseED is to use the strength and size of the franchise sector for the social good and to educate, employ and improve the lives of socially and economically disadvantaged groups within the Australian community and abroad.

What We Do
• Provide education programs for franchisors, franchisee and those considering becoming a franchisor or franchisee
• Grow the visibility of social franchising through advocacy and research
• Build programs to assist social enterprises or not for profits access the franchise model
• Build programs to assist people in underserved communities to access the franchise model

Directors of FranchiseED

Kerry Miles CFE: Kerry has over 15 years of experience in the franchise sector, firstly within her own business (which she franchised) and subsequently for 10 years as the General Manager of the Franchise Centre at Griffith University. Kerry was responsible for developing commercial franchise educational courses, developing and delivering content for workshops and conferences developing and managing Centre communications on franchising. Kerry is also an experienced market researcher and strategist having worked as a Market Researcher and Market Manager for over 10 years prior to joining the education sector.

Prof Lorelle Frazer: Lorelle has been actively involved in franchising research and sectoral policy initiatives for 20 years and is one of the world’s leading franchising researchers. Lorelle lectures in franchising and is a member of the Australian Competition and Consumer Commission’s Franchising Consultative Committee. Her research is used to drive positive policy reform. For instance, the free online pre-entry franchise education to better inform prospective franchisees – connects research outcomes with practical solutions for business. The first person in Australia to complete a PhD in franchising, Lorelle also mentors franchising PhD candidates, to enhance understanding of issues faced by the sector and advance franchise best practice.

Our Support Team
Jess Stolberg, Marketing Manager: Jess has over eight years of experience in marketing, having lead the marketing for one of Australia’s most robust media startups, Harcourts franchises in New Zealand and a range of Australian businesses in the Professional Services sector as a marketing consultant.  Jess has demonstrated success in developing strategies that align with financial business goals and leading their implementation in both small businesses and SMEs.

Our History
Several years back it came to our attention that a lot of information available on franchising on the internet was mostly promotional materials develop by franchisors to help recruit franchisees. It didn’t provide much assistance for people wanting to gain a better understanding of franchising – whether to buy a franchise or to franchise their business.

At the same time Professor Lorelle Frazer had been researching franchising for more than a decade, yet most of the research findings were mainly published in academic journals, which are mostly read by other academics and university students, rather than by the people that can use the information the most – franchisors, franchisees, head office and support industry professionals.

Professor Lorelle Frazer and Kerry Miles decided to launch the Asia-Pacific Centre for Franchising Excellence (now ‘FranchiseED’) in March 2008, to make this wealth of independent information and knowledge more widely available.

Most of the research and education materials were led by one of the world’s leading and most highly respected franchise researchers Professor Lorelle Frazer, who now holds the position of Head, School of Business at the Sunshine Coast University.

Partnering with thought leaders in franchising 

The International Society of Franchising (ISoF) is the global association of academic scholars who conduct scientific research on franchising. ISoF’s hallmark event is its annual conference where attendees share cutting-edge research findings.

You can find more information about ISoF, past research paper abstracts, and how to register for the next annual conference at www.FranchiseSociety.com