Franchise Marketing Forum 2014-17 On Demand Package
Gain access to recordings from the latest four Franchise Forums at a special price. Hear the latest tactics and success strategies being used by Australia’s leading franchise brands from these unique events – on demand 24/7 – and keep on top of best practice in the franchise marketing arena.
Gain access and learn:
Marketing Forum 2017: Success strategies and latest tactics being used by Australia’s leading franchise brands
- How to sell online without antagonizing your franchisees by Darren Gunton, General Manager Marketing, Total Tools
- Growing sales through excellence in local area marketing by Kendall Meijer, National Marketing Manager, and Maree Magdas, Corporate Marketing Manager, Just Cuts
- Trends in the use (or abuse) of franchise marketing funds by David Campbell, Director, Avatar Consulting
- Managing rapid growth and accelerating demand by Monica Grzesiak, National Marketing Manager, Soul Origin
- Franchise recruitment marketing: what works and what doesn’t (Facilitated group discussion)
- How to get your franchisees to increase their marketing investment by Avril-Summer Cusack, National Marketing Manager, The Cheesecake Shop
Marketing Forum 2016: Success strategies and latest tactics being used by Australia’s leading franchise brands
- Discover the story of Lenard’s repositioning to a premium brand
- Learn about the contribution of Local Area Marketing to network growth
- Hear the case study of Shingle Inn about leveraging an iconic brand
- Discover the digital marketing secrets every marketing manager should know
- Driving local online opportunities to your outlets
- Boosting the effectiveness of Local Area Marketing (LAM)
Marketing Forum 2015: Brand transformation
- Find out how the new owners of Baskin-Robbins Australia have rebuilt credibility with franchisees and completely refocussed on its customers by repositioning the brand and restructuring its consumer offer
- Learn about a new emerging discipline that marries up financial returns with engagement by businesses win social and community issues
- Hear a case study that will explore the transformation of Clark Rubber, including store expansion strategy, service innovation and expanded digital presence, plus how the group has increased the effectiveness of its local area marketing
- Discover how Jetts’ is reinventing itself from the inside out by changing its mission, vision and values, and translating this into business for its franchisees
- Find out how Snap needed to evolve beyond a printing business in order to survive
Marketing Forum 2014: Living the brand values
- Tactics that drive your brand and the franchisees’ bottom lines to keep everyone happy and the customers coming
- Highly effective, retention and referral loyalty programs, to improve ongoing relationships and increase sales
- How to engage and drive franchisee success and set a new standard for customer engagement
- And much more…
Marketing Forum 2017: Success strategies and latest tactics being used by Australia’s leading franchise brands
- How to sell online without antagonizing your franchisees by Darren Gunton, General Manager Marketing, Total Tools
- Growing sales through excellence in local area marketing by Kendall Meijer, National Marketing Manager, and Maree Magdas, Corporate Marketing Manager, Just Cuts
- Trends in the use (or abuse) of franchise marketing funds by David Campbell, Director, Avatar Consulting
- Managing rapid growth and accelerating demand by Monica Grzesiak, National Marketing Manager, Soul Origin
- Franchise recruitment marketing: what works and what doesn’t (Facilitated group discussion)
- How to get your franchisees to increase their marketing investment by Avril-Summer Cusack, National Marketing Manager, The Cheesecake Shop
Marketing Forum 2016: Success strategies and latest tactics being used by Australia’s leading franchise brands
- Repositioning to a premium brand
Hannah Famechon, National Marketing & Product Manager, Lenard’s
Molly Standfield, National Marketing Executive, Lenard’s
- The contribution of Local Area Marketing to network growth
Julie Hargrave, Former Franchise Channel Marketing Manager, RAMS Home Loans
- Leveraging an iconic brand
Louise Bellchambers, National Brand Manager, Shingle Inn
- Digital marketing secrets every marketing manager should know
Andy Salmons, National Digital Marketing Manager, Endeavour Foundation
- Driving local online opportunities to your outlets
Boosting the effectiveness of Local Area Marketing (LAM)
Kevin McAulay, Head of Customer, SuperAmart
Marketing Forum 2015: Brand transformation
- Rebuilding brand value after calamity
David Jordan, General Manager – Baskin-Robbins Australia
Geraldine Van Der Merwe, Marketing Manager – Baskin-Robbins Australia
- Why the new trend of Shared Value is overtaking Corporate Social Responsibility (CSR) (And how you’ll never look at a sponsorship proposal the same way again…)
Phil Preston, CEO – The Collaborative Advantage
- The journey of transforming an iconic brand
Andrew Senyard, General Manager, Marketing – Clark Rubber
- No pain, no gain: How to grow and maintain customer counts amid increasing competition
Bianca Field, Head of Marketing & Brand – Jetts
- Change or die: The transformation of Snap from a printing to a digital marketing business
Raeleen Hooper, General Manager Franchise Services – Snap Franchising
- Crisis Management: What we can learn from the 7-Eleven experience
Panel discussion
Marketing Forum 2014: Living the brand values
- How to maintain market share in the middle of a price war
Nick Vincent, General Manager Retail, Eagle Boys
- Ongoing Relationships and More Sales Activity = More Sales
Tony Gauci, General Manager Brand, Quest Serviced Apartments
- Inspiring your customers to engage with your brand
Dominic Panetta, Group Marketing Manager, Howards Storage World
Inside SPAR, the world’s largest grocery store retailer
Rebecca Andrew, National Marketing Manager, SPAR Australia
- How to treble your website traffic and achieve a massive increase in sales
Chris Byrnes, Director, Klyp (Sleepy’s digital agency)
- Rebranding the world: How Harvey World travel rebranded 700 outlets to Helloworld in less than 12 months
