Franchise Marketing Forum 2014-17 On Demand Package

Gain access to recordings from the latest four Franchise Forums at a special price. Hear the latest tactics and success strategies being used by Australia’s leading franchise brands from these unique events – on demand 24/7 – and keep on top of best practice in the franchise marketing arena.

Gain access and learn:

Marketing Forum 2017: Success strategies and latest tactics being used by Australia’s leading franchise brands 

  • How to sell online without antagonizing your franchisees by Darren Gunton, General Manager Marketing, Total Tools
  • Growing sales through excellence in local area marketing by Kendall Meijer, National Marketing Manager, and Maree Magdas, Corporate Marketing Manager, Just Cuts
  • Trends in the use (or abuse) of franchise marketing funds by David Campbell, Director, Avatar Consulting
  • Managing rapid growth and accelerating demand by Monica Grzesiak, National Marketing Manager, Soul Origin
  • Franchise recruitment marketing: what works and what doesn’t (Facilitated group discussion)
  • How to get your franchisees to increase their marketing investment by Avril-Summer Cusack, National Marketing Manager, The Cheesecake Shop

Marketing Forum 2016: Success strategies and latest tactics being used by Australia’s leading franchise brands 

  • Discover the story of Lenard’s repositioning to a premium brand
  • Learn about the contribution of Local Area Marketing to network growth
  • Hear the case study of Shingle Inn about leveraging an iconic brand
  • Discover the digital marketing secrets every marketing manager should know
  • Driving local online opportunities to your outlets
  • Boosting the effectiveness of Local Area Marketing (LAM)

Marketing Forum 2015: Brand transformation

  • Find out how the new owners of Baskin-Robbins Australia have rebuilt credibility with franchisees and completely refocussed on its customers by repositioning the brand and restructuring its consumer offer
  • Learn about a new emerging discipline that marries up financial returns with engagement by businesses win social and community issues
  • Hear a case study that will explore the transformation of Clark Rubber, including store expansion strategy, service innovation and expanded digital presence, plus how the group has increased the effectiveness of its local area marketing
  • Discover how Jetts’ is reinventing itself from the inside out by changing its mission, vision and values, and translating this into business for its franchisees
  • Find out how Snap needed to evolve beyond a printing business in order to survive

Marketing Forum 2014: Living the brand values

  • Tactics that drive your brand and the franchisees’ bottom lines to keep everyone happy and the customers coming
  • Highly effective, retention and referral loyalty programs, to improve ongoing relationships and increase sales
  • How to engage and drive franchisee success and set a new standard for customer engagement
  • And much more…


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