There aren’t many things for free these days, but these little gems don’t cost a cent and have big returns for franchises. Try implementing some this week and see how things go…
- Acknowledging franchise partners as valued
- Remember franchise partners names
- Be willing to get feedback from franchise partners before implementing any major product changes
- Be willing to get feedback from franchise partners before implementing any major marketing campaign changes
- Set up processes for franchisees to learn from each other (e.g. monthly networking breakfasts)
- Use stand-up meetings
- Encourage high performing staff to buy a franchise territory
- Use a marketing fund for marketing activities only and be transparent on how things are spent
- Use existing high performing franchisees as field managers
- Communicate to franchise partners in multiple ways (e.g. newsletters, Facebook groups, WhatsApp, phone and field managers)
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And an extra one that can have some of the best returns on investment…
Keep every promise you make.
Can you add any more to the list?
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