From the pages of Women’s Weekly to the British Franchise Association, the Franchising Australia Report is referenced far and wide as the definitive guide to Australia’s franchise sector.
The report is a trusted source for many media outlets and businesses throughout Australia and around the world, and the next edition in 2016 will mark its 10th biennial instalment dating back to 1998.
The reach of the Franchising Australia Report has seen the 2014 report featured in a wide range of media, from a Women’s Weekly special edition ‘How busy women get rich 2′ to a British Franchise Association article on ‘Taking your franchise down under’.
The biennial survey, carried out by Griffith University’s Asia-Pacific Centre for Franchising Excellence and supported by the Franchise Council of Australia, was launched in 1998 and its comprehensive database of franchisors has been updated every two years since.
Centre Director Professor Lorelle Frazer has led the Franchising Australia Report research since its inception and says the depth of experience, knowledge, data collection and analysis that goes into each report ensures its unrivaled standing in the Australian franchise sector.
“The biennial Franchising Australia surveys are recognised by the Australian Government as the benchmark for identifying the country’s franchise population and a huge amount of systematic research goes into the publishing of each report,” Professor Frazer said.
“It is exciting that the next edition in 2016 will mark the 10th biennial installment of the Franchising Australia Report, and we are proud that this important resource continues to grow and mature along with the sector which it represents.”
The research process underpinning the Franchising Australia Report spans more than 17 years and is based on a robust methodology conducted by a dedicated Senior Research Assistant in the three months leading up to the launch of each report.
The Senior Research Assistant has been working on the surveys for more than a decade and she devotes at least 360 hours (30 hours per week over 12 weeks) solely to updating the franchisor database in order to determine the correct number of franchisors in Australia.
This exhaustive research process encompasses:
- personally contacting everyone on the database to ensure they are still franchising and obtaining current contact details
- scanning online franchise directories, with any new listings contacted to ascertain whether they have commenced franchising (i.e. have at least one franchisee)
- scanning printed franchise directories, franchising magazines and major weekend newspapers for new listings
- checking the database against the current FCA membership list.
“We know from experience that this methodology, which we continually update, captures the most thorough data in the sector that is cross referenced from many live sources,” Professor Frazer said.
“Almost all of the franchise systems that are actively operating in Australia, even some of the smaller and new to market ones, are captured by this method although it is possible that some of the very new systems or those with a very low profile may not always surface.”
“Franchising crosses over many industries and businesses of all shapes and sizes, which is why it is so important to ensure that verification and multiple sources of primary and secondary research are part of the methodology of any significant report on the sector.”
“The systematic data collection and analysis that goes into the Franchising Australia Report is unmatched in the Australian franchise sector, highlighted by the longevity of the report and the fact that it continues to go from strength to strength and enhance its standing in the sector with each installment.
“We are looking forward to delivering the landmark 10th edition of the Franchising Australia Report survey in 2016, and the unrivaled insights it provides into the dynamic Australian franchise sector.”