Forum Presentations:
How to revitalise a brand and boost franchisee performance
Greg Abbey, Head of Brand and Marketing, BOQ
Decision support tools for smart marketing by franchisees
Scott Hamilton, Marketing Manager, Ribs and Rumps, and former National Marketing Manager for Eagle Boys and Red Rooster
How consultation, culture and training can determine marketing effectiveness
Joel Goodsir, Marketing Manager, Inspirations Paint & Colour
How to generate more customer attraction by unleashing your franchisees’ marketing potential
Kate Osborne, Founder and Director, Leisure Seekers
How to avoid failure in multicultural marketing
Albert Kong, CEO, Asiawide Franchise Consultants
How to manage your national brand locally with social media
Matt Forman, Managing Director, Traffika Digital Marketing Agency
Cost effective ways to engage your customers
Loretta Hofer, Former McDonald’s franchisee, Starbucks executive and marketing advisor
Cutting edge point-of-sale marketing tools and practical tips on how to use them
Paola Tanner, Director, Fuse Franchise Partners