Forum Presentations:
The ‘Fame Game’: How Boost Juice and sister brand Salsa’s Fresh Mex Grill are playing the fame game
Dan Bradley, Chief Brand Director, Retail Zoo
Excellence in Rebranding Case Study: How a brand refresh grew sales and customer satisfaction for Fastway Couriers
Christine Guy, Marketing Manager – Global, Fastway Couriers
Legal factors to consider when repositioning or rebranding
Tony Conaghan, Partner, Thomsons Lawyers
How to use points of difference to grow a brand in a crowded market, and beat an economic downturn
Mike Gordon, National Franchise Manager, Place
When Social Media Goes Bad: How to survive and thrive from an online backlash
David Lithgow, E-Commerce Manager, Hairhouse Warehouse
Social Media Discussion Forum: Making social media work effectively for franchise networks
Dr Ken Billot, Former Franchisor, Current Regional Franchisee and PhD in Franchising
Matt Forman, Managing Director, Traffika
David Lithgow, E-Commerce Manager, Hairhouse Warehouse
How do you manage the marketing mix in a multi-brand environment?
Stuart Beechen, Managing Director, Aktiv Brands
Franchise Conferences: How to use your next conference to lift your franchisees to new levels of marketing performance
Jason Gehrke, Director, Franchise Advisory Centre
Future-proofing your business by reinventing your brand
John Moore, General Manager Marketing & Customer Experience, Australia Post