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Franchise Marketing Forum 2013 Online Seminars:

Inside the biggest franchise brand in the world: Marketing at McDonald’s
Matt Emmerson, Marketing Manager QLD/NT, McDonald’s Australia

Case study: How a brand redevelopment has transformed sales performance and
Joel Goodsir, National Marketing Manager, Inspirations Paint & Colour

Power of PR: Making it work for your brand
Trina McColl, Managing Director, Ignite PR & Marketing

Celebrity endorsements: How to maximise brand ambassadorship opportunities
Phil Colburn, Managing Director, Red Rock Noodle Bar Australia

Beyond the Facebook rainbow: Creating and nourishing online communities
Scott Meneilly, Chief Executive Officer, Retail Zoo
Jacqueline Cherry, Marketing Operations Manager, PETstock
Ben Dux, Co-Founder, Social Marshal
Rowena Murray, Director, Up the Ladder

Colourful, controversial and perhaps a little crazy: How a small burger chain captures
national attention
Sean Carthew, Director, Burger Urge