Rebuilding brand value after calamity

David Jordan, General Manager – Baskin-Robbins Australia
Geraldine Van Der Merwe, Marketing Manager – Baskin-Robbins Australia

Franchise Marketing Forum 2015 Presentations

  • Official Welcome
    Jason Gehrke, Director, Franchise Advisory Center
    Professor Lorelle Frazer, Director, Asia-Pacific Centre for Franchising Excellence
  • Crisis Management: What we can learn from the 7-Eleven experience
    Jason Gehrke, Founder – Franchise Advisory Centre
    Allan Bonsall, Corporate and Brand Strategist – Brand Genetics
    Heather Potter, Franchising PR expert
    Adjunct Professor Michael Sherlock, Ex-CEO of Brumby’s Bakeries – Consultant and mentor to franchisors
    Professor Lorelle Frazer, Director – Asia-Pacific Centre for Franchising Excellence