Why the new trend of Shared Value is overtaking Corporate Social Responsibility (CSR) (And how you’ll never look at a sponsorship proposal the same way again…)
Phil Preston, CEO – The Collaborative Advantage
Franchise Marketing Forum 2015 Presentations
- Official Welcome
Jason Gehrke, Director, Franchise Advisory Center
Professor Lorelle Frazer, Director, Asia-Pacific Centre for Franchising Excellence
- Rebuilding brand value after calamity
David Jordan, General Manager – Baskin-Robbins Australia
Geraldine Van Der Merwe, Marketing Manager – Baskin-Robbins Australia
- Why the new trend of Shared Value is overtaking Corporate Social Responsibility (CSR) (And how you’ll never look at a sponsorship proposal the same way again…)
Phil Preston, CEO – The Collaborative Advantage
- The journey of transforming an iconic brand
Andrew Senyard, General Manager, Marketing – Clark Rubber
- No pain, no gain: How to grow and maintain customer counts amid increasing competition
Bianca Field, Head of Marketing & Brand – Jetts Fitness Australia
- Change or die: The transformation of Snap from a printing to a digital marketing business
Raeleen Hooper, General Manager Franchise Services – Snap Franchising
- Crisis Management: What we can learn from the 7-Eleven experience
Jason Gehrke, Founder – Franchise Advisory Centre
Allan Bonsall, Corporate and Brand Strategist – Brand Genetics
Heather Potter, Franchising PR expert
Adjunct Professor Michael Sherlock, Ex-CEO of Brumby’s Bakeries – Consultant and mentor to franchisors
Professor Lorelle Frazer, Director – Asia-Pacific Centre for Franchising Excellence