Franchise Marketing Forum 2016

Official Welcome

Jason Gehrke, Director, Franchise Advisory Center

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Franchise Marketing Forum 2016 Presentations

• Official Welcome
  Jason Gehrke, Director, Franchise Advisory Center

• Repositioning to a premium brand
  Hannah Famechon, National Marketing & Product Manager – Lenard’s
  Molly Standfield, National Marketing Executive – Lenard’s

• The contribution of Local Area Marketing to network growth
  Julie Hargrave, Former Franchise Channel Marketing Manager – RAMS Home Loans

• Leveraging an iconic brand
  Louise Bellchambers, National Brand Manager – Shingle Inn

• Digital marketing secrets every marketing manager should know
  Andy Salmons, National Digital Marketing Manager – Endeavour Foundation

• Driving local online opportunities to your outlets
  Andrew Mitchell, Managing Director – Brand Machine
  Joel Goodsir, Head of Marketing – Inspirations Paint
  Hannah Famechon, National Marketing & Product Manager – Lenard’s
  Tom Birkbeck, Local Area Marketing Coordinator – Lenard’s

• Boosting the effectiveness of Local Area Marketing (LAM)
  Kevin McAulay, Head of Customer – Super Amart