FranchiseEd partner with selected organisations and universities to conduct independent research on different aspects of franchising. Our research is often focused on improving franchise performance and identifying issues, trends and solutions for franchise challenges.
Who is it for?
We review research projects on a case-by-case basis, but welcome inquiries from any organisation.
What do you get?
Your research project will be led by our Director, Kerry Miles. Kerry is an Adjunct Research Fellow at the University of the Sunshine Coast and has worked with many organisations in franchise research, the findings of many studies are published in our ‘Articles’ section on the website.
What is the process?
Our typical research approach is as follows:
- Setting the framework
- Secondary market research and literature review
- Field research
- Analysis, trending and reporting
- Final report and debriefing